Is Online Marketing Beneficial?
The use of internet in nowadays is increasing rapidly in almost every part of world. Someone is using it for information or someone is using it for entertainment. In recent times it is used for a new cause - Online Marketing or Digital Marketing. Online Marketing refers to the marketing of a company, organization, brand, etc. on internet through search engines like Google, Bing, Yahoo, etc. In today's time every online business holder takes the help of online marketers to run his business without digital marketing online business is not possible. Search engines list different websites of same interest on the basis of their ranks higher ranked websites are listed on the top page and lower ranked websites are listed on the last page. Every online business holder has a dream to list his website on the top page of search engines and this is possible only with the use of online marketing.
Digital
Marketing is the most demanded service by the business organizations nowadays.
It is the most efficient way of promotion with reasonable investment and
guaranteed results. The main components of digital marketing are SEO- Search
Engine Optimization, and SMO- Social Media Optimization. SEO undergoes
marketing through search engines and SMO undergoes marketing through social
networking sites like FACEBOOK, Twitter, YouTube, etc. Social media is the most
impactful method of online marketing. It provides a wide audience for a seller
to advertise his product in front of the world and get good response. Social
media enables a seller to make attractive advertisements for promoting his
product or services in front of people using social media platforms.
Online
marketing can be beneficial for both small scale and large scale industries. It
increases the traffic on the company's webpage which increases popularity of
the company hence makes them profit. It
is the most effective way of marketing nowadays as it is digital. There are
many advantages and disadvantages of digital marketing. First we will talk
about advantages of digital marketing. Digital marketing has reduced the manual
work of a marketer. Now there are so many ways of online marketing - Search
engine optimization, Social media optimization, Search engine marketing,
Affiliate marketing, Email marketing, etc. which have reduced the manual work
of a marketer. It provides good results in less investments and time devotion.
Online marketing also have some disadvantages, let us discuss about them.
Digital marketing is a time consuming process. Almost 3-4 months are required
to enjoy its results but patience is the key to success. I you have patience
you will enjoy good results. Online marketing requires too many logins,
usernames, submissions, which becomes hectic for one person.

By -Sehajpreet Singh
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